Search engine optimization (SEO) should be the first priority if you want people to find through Google search. You can’t generate leads if no one can find you. Many people start their internet experience with a search engine. You need to ensure that you try as much as possible to make it on the first page of Google ranking tool where you stand a high chance of getting clicked. This requires continuous effort to improve its SEO.
Here are several guidelines on how to increase SEO ranking that indicate that you are on the right path to improving your SEO. These steps go hand in hand with one another and if applied correctly will know how to improve Google search results. Read through for more insight.
Table of Contents
Enhance Your Loading Speed
For your information, your website loading time is crucial since Google picks up slow loading pages and this may harm your ranking. Additionally, a slow website affects engagement with your visitors. Nobody likes slow loading pages and will have adverse effects on your website ranking. A slow-loading page takes more than 3 seconds to load. This is a major turn off to visitors and a great majority will never return to such a website due to poor user experience. This eventually kills traffic to your site.
Create Quality Content
If you don’t often update your website then you are doing it a great injustice. Visitors crave new and exciting content which leads to more traffic drive and popularity. To achieve this, your content has to be high quality, recent, and relevant. Dwell time – the amount of time a spent per visit – also affects your SEO ranking. Fresh and exciting information, keeps visitors on your page longer and this will, in turn, improve your dwell time. Highly informative content typically have long dwell times.
Use Optimized Images
Another great way to improve your SEO Google search results is by using Pictures and other images on your website. But this requires a cautious approach for if it’s not properly optimized may cause you more harm than good. This refers to factors such as file format and size. If you use huge images, they may slow down your page loading time, which will hurt your ranking. To get the best out of images, compress or resize your images to optimize them. Use images to slip in keywords by naming them accordingly.
Use Header Tags to Break Up Your Content
Headings can further help you improve the user experience on your website. They break up the content and make it easier to read or skim through. They also make everything look more appealing, which is always beneficial. Block content discourages people from spending a long time on it resulting in the poor ranking. You can easily change the header tags if you’re running your site on WordPress. It is high time to use this tool if you are not using it.
Blogging is not only good for lead generation but also improves SEO rankings. The reason being blogging allows you to create fresh, updated, and relevant content can drive people to your website and give them a reason to stay on your pages for a while. If you can establish rapport with your audience, there is no reason why you can’t get sufficient traffic on a daily basis. Together with other elements like images, links, and keywords blogging is another perfect ingredient to improve your SEO.
Use Outbound Links
To further substantiate your claim you can use trustworthy and authoritative sources as links to your blog. That isn’t enough; go the extra mile to ensure that the sources you are using are recent. You should not only link to authority sites but also make sure all the information is recent. Internal links are also important as they direct visitors to your other sites.
Use Other Elements Apart From Text
Text can be depressing if used alone that’s why you need to incorporate other multimedia elements such as videos, slideshows, or audio to your site. You can’t go wrong with videos especially to provide illustrations. Getting information is much easier from watching than reading. These elements can significantly improve the amount of time someone spends on your website depending on the length of your video.
Also, you can check 5 Ultimate Sites to Check Google Keyword Rankings Accurately
Ensure Your Site is Readable
When creating content have your audience in mind. Use understandable terms, no matter your profession. Remember that certain terminologies can’t be understood by most people. Even if you are not a doctor or a lawyer preserve those terms for the boardroom. If you are not sure if your content is readable, you can use certain tools to identify words that might be too long or difficult for people to comprehend.
Mend Any Broken Links
If you didn’t know, broken links can crush your SEO ranking. It also damages your credibility if the provided links bring visitors to an invalid website. There are tools like Dead Link Checker to search for links with errors on your website. You can scan the entire website or specific pages. If a link goes dead on another website, you can notify the webmaster of that page and ask them to replace the dead link with a link to your website instead.
Optimize Your Site for Mobile Devices
It is no brainer that mobile devices are rising up fast and has overtaken computers and laptop devices. This has contributed to 60% of Google searches. If your website is not optimized for mobile use then you don’t know what you are missing. Many of your prospects are on mobile phones and therefore you need to ensure that your website is optimized for better user experience.
Format Your Page Properly
Ensure that while creating a page layout for your website; it is neat, clear, organized, and uncluttered. Consider things like your font size and typography. Preferably use colored text, bold font, and italics sparingly. Make it easy for your visitors to scan through your content using bullet points and checklists. How you format your text determines how people read the content. Cluttering your website with too many pictures, blocks of text, advertisements, and colors, destroys your credibility.
Use Appropriate Contact Information
Some business websites are very hard to get their contact info rendering them untrustworthy. Contacts make it easy for your prospects to find you and therefore all your contact information should be clear and in plain sight for people to find. You don’t want your website to be blacklisted for a lack of contact info. This will crush your SEO ranking.
Allow Sharing Your Content on Social Media
Social media is a great tool for marketing your business or personal website. Therefore you need to be active in it. That’s common knowledge. You can also increase SEO ranking by allowing your content to be shared. You can achieve this by including social sharing icons on all your content. You can also share links on your social media pages.
Search engine optimization is a great way to spread the word about your website and to increase traffic. This will, in turn, give you great returns. It is something that your website needs to concentrate on right now and in the future. It is not too late to start focusing on your SEO if you have not yet started. I trust that these few tips will give you a starting point on how to improve SEO ranking on Google.
Here are a few more topics that you shouldn’t miss:
How to Market your Business Online
SEO Tools to Effectively Build an SEO Campaign from the Ground Up
Ubersuggest: Awesome Free SEO Keyword Suggestion Tool
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