Free tool

ROAS Calculator

Enter your ad spend and the revenue it generated: get your ROAS, ROI, break-even point and a verdict — in 10 seconds, no sign-up.

Ad spend € Revenue generated € Gross margin % (for break-even) Sales closed (optional — for max CPA)

Gross ROAS4.20×

Net ROAS2.52×after your gross margin

Break-even1.67×minimum ROAS to be profitable

ROI+320%

Profit1,520 €

Safety margin+152%how far spend can drift

Max CPA—break-even cost per sale

What is a good ROAS?

ROAS (Return On Ad Spend) measures how much revenue each euro of advertising brings. Formula: ROAS = revenue ÷ ad spend. A "good" ROAS depends on your margin, not a magic number. The real benchmark is your break-even = 1 ÷ gross margin. At 60% margin you're profitable from 1.67×.

⚠️ Most tools compute ROAS on pixel-declared conversions, not revenue actually collected — an inflated number that doesn't match your cash.

Your real ROAS, computed automatically

Fennec matches your Meta ad spend to collected sales and computes ROAS, CAC and margin in real time — per campaign.