No one likes an inactive social media page especially when you are a writer. Social media page engagement is very important as it creases traffic and visibility. As a LinkedIn user, getting social engagement is not a walk in the park. You need a great LinkedIn strategy to help you increase your engagement by 386%. You can use your downtime wisely by checking how your pages are doing with engagement from your audience.
If you feel like it is not performing as expected, then there must be several things you are not doing correctly. For starters, you can try to analyze your marketing strategy. This post focuses on LinkedIn Premium and how you can increase your social engagement significantly which will translate to better visibility. It will give you six best ways to go about it. You are welcomed to read along for more insight. Without further ado let’s dive into it.
Table of Contents
Have a Variety of Compelling Content
Reading the same type of post over and over again is very boring. You need to spice it up by mixing a few things here and there. Avoid posting promotional material or solely industry news. Get out of the box and create content that is interesting to your audience. You can also add links to your company’s blog posts or articles. In the links, you can include visuals like graphics, photos, and LinkedIn native video. News and exclusive content about your company is also another way to spice your content.
Make Unique Updates
Variety of compelling content is not enough. You also have to create unique updates that stand above the rest. To do this, summarize what you are sharing with a brief intro and a catchy headline. You can also share an interesting quote from the article that can arouse interest. This applies to both Company Pages and personal profiles. Don’t forget to include a CTA (call-to-action) with the link as this will pump 2x the
As you post, ensure that the images and the thumbnails are relevant to the content shared as they further convey the message. Although the wrong image may pop up some time and could confuse the audience, don’t allow the thumbnail image to strip down your post’s value. To make unique updates include an image or some rich media. This will result in a 98% higher comment rate. You can post videos from YouTube as links to YouTube videos play directly in the LinkedIn feed and can easily give you a higher share rate. To keep the conversation going, engage with people who comment on your posts.
Also, you can read Rules that Make Part of Effective LinkedIn Marketing
Post at Peak Hours of Day
To increase LinkedIn engagement with your content, try posting your updates at that time of day you feel most of your followers are on LinkedIn. The best days of the week to post updates on LinkedIn are Tuesday, Wednesday, and Thursday. This is according to HubSpot. The best times to post are between 7 – 8 a.m. and 5 – 6 p.m. Most post shares and clicks happen on Tuesdays between 10 – 11 a.m. The
most likely reason for this trend is that LinkedIn audience consists of B2B who conduct business on weekdays during business hours.
This should not deter you from posting updates throughout the day (even on the weekends) as this increases post visibility and engagement with those logged in throughout the day. There are some people who professionally engage all week long, so it’s important to consider an always-on approach.
Sponsor important updates
LinkedIn gives you the opportunity to advertise updates to expand your reach just like other social media platforms such as Facebook and Twitter. If your business is fortunate enough to have a healthy budget and you can afford to move from print to digital advertising, then it is wise for you to consider sponsored updates.
Sponsored updates allow you to reach your target audience well beyond your followers. This allows you to get your message out to the right people. By sponsoring updates, you can raise greater brand awareness, develop quality leads, and promote establish relationships with your audience. This is done by extending the reach of your company’s updates.
Sponsored updates also allow you to define your audience using location, industry, company size, job function, and seniority. LinkedIn has detailed reporting tools for monitoring performance from sponsored updates. LinkedIn consists of a B2B audience; therefore you don’t speak to them as you would with your customers. Before settling for sponsored updates, get to know your audience first. Know that you are speaking to colleagues or companies you might do business with.
See More:- How to Write a Great Value Proposition
5. Create Showcase Pages
Showcase Pages are extensions of your Company Page. They are designed to put a spotlight on a brand, initiative, or business unit. Call them niche pages. This great functionality allows you to create a page for different segments of the same business with their own messages and audience to share with. Your pages are all centralized around your company, meaning, all Showcase Pages link directly back to
the Company Page. As a LinkedIn user, you can follow singular Showcase Pages without following the business allowing businesses to cater to the audience specific to the page.
You can share updates and sponsored updates with LinkedIn members with a Company Page. This allows you to follow the aspects of your business they’re interested in. Unlike a Company Page, Showcase Pages don’t have careers, products, or services tabs at the top of the page and a Showcase Page can’t be associated with employee profiles. It is possible to create up to 10 free Showcase Pages. Click the “Edit” menu on your Company Page and Select “Create a Showcase Page,” to create Showcase Pages.
Monitor and Analyze Using Analytics
You can employ the Company Page analytics to track follower growth and key metrics, engagement on posts, and trends in your LinkedIn strategy. Capitalize on LinkedIn user statistics and valuable data to customize, optimize, and refine your content. Page admins can view rich data about their Company Page using these specific sections: Updates, Followers, and Visitors.
LinkedIn engagement acts as social proof for your company and allows your followers to have confidence with you or the company you represent. It also helps you to increase traffic and improve on your visibility as an individual. LinkedIn is a great platform to reach your audience, but it is upon you to create strategies to help you increase your LinkedIn engagement rates. I believe that these six ways will help you achieve this. Don’t feel shy to check out other guides to cover all angles related to LinkedIn.
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