The words will either grab or lose the reader’s attention. Are you wondering what words are talking about? They are titles. A title is the most critical part of an article. Even though you would want to generate clicks when choosing titles, it has to make sense. Before reading an article, a reader wants to know what new information is provided and how it will improve their writing. To come up with the best content, here are a few pointers.
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The Title Should Provoke Reader’s Curiosity
No matter how great your information is, it is hard to convey it if the reader is not interested. You have to find ways to make them look your way. The first impression will either make or break your writing career (first impression here refers to the title of your article).
Your prospects will remain prospects unless you give them a good reason to remain loyal to your content. The brain, being a unique organ, focuses on the specific information you provide. Moreover, it can’t pay attention to every detail, it is selective. Therefore, be clear and straight to the point when choosing titles You need to clear obstacles to gain your prospect’s confidence. These are:
• The availability of similar products, services, and information. It is hard to convince them with an influx of related information available in the market
• Increasingly better competitors–Your writing should stand out and have what your competitors don’t
• The various methods of distribution–With numerous ways to access information it is rather difficult to be seen
•The reader’s desire for satisfaction –The article should help to solve directly or indirectly the reader’s needs and desires by providing relevant information These are some of the things you have to overcome when seeking the reader’s attention. However, you don’t need to despair because we have remedies to counter these obstacles. These are:
• Help your readers perceive what you perceive – Usually, when writing, writers assume that the reader already knows what you are talking about. There is a danger of focusing on yourself rather than the reader when relaying information about your business. People will not pay attention unless they perceive what you perceive. Therefore, be crystal clear to let them see what you see. This is done through description, personal experience, storytelling, case histories, and anything that will help your prospects understand you better
• Personalize the message –personalizing your information makes it important. This creates awareness to your prospects since they find the information meaningful to them. For instance, you don’t need a lot of words to tell anyone his house is on fire because it is personal to him. Just scream “your house is on fire” and immediately it will grab his attention
• Employ emotions – Any kind of emotion can move anyone. It is a great way of portraying clarity in your message while personalizing it. Emotions don’t only affect the prospect, but also give them a reason spread the word about your venture. Emotions always surpass reason, and hence, can trigger circuits in the brain that activate behavior and decision
Don’t Take Chances
With only a few seconds to impress, don’t waste them by using cocky, cute, or clever words. Avoid using inside jokes and jargon that the reader may not be conversant with because it will only confuse your prospects and confusion is nowhere near attention.
Capturing the reader’s attention and maintaining the tempo are different things. You need to keep the conversation flow. You can’t start at a high and then drop like a rock. You need to follow up with another punch to drop them down flat. Make sure that the immediate message complements the first and is worthwhile. If the information is valuable, you have created a path to future conversations. If it isn’t, then it will be hard to grab attention next time since the brain has already registered your information under “not worth looking into.”
Don’t Sell; Instead, Solve Problems
When choosing a title, focus on solving the reader’s problem and not your marketing problems. The article should solve the reader’s needs directly or indirectly. This works since most high-ranking articles on Google are based on solving a specific problem.
Have Several Good Ideas
When you write articles, develop a list of great eye-catching titles. Don’t be afraid to play around with words so long because it drives the point home. Have a list of about 20 titles, ruling them down to one that stands out. Make this a common trend. The more you do this the better you become in writing great titles.
Have a Swipe File
A swipe file is a collection of different titles that have worked well for others in the past. This will inspire you to derive wonderful titles. The file is handy when you feel stuck. These templates are especially important for newbies who have not mastered the art of writing good headlines. Once they have truly understood what works then they can take a completely original approach.
Also, you can check Newbie Mistakes made by Affiliate Marketers
Research has shown that using numbers in titles generate 73% more social shares in the social media platforms (especially odd numbers). This is another way of making your titles existing. This is because the mind is more receptive to numbers than words. Another point is that odd numbers perform better than even numbers, that is why a lot of online articles have odd numbers to boost their ratings. Odd numbers are more trustworthy than even numbers and can help people recall information easily.
Use Positive Words
Positive superlative words in titles provoke emotions. This entices the audience and makes the title more attractive. These words include:
Employ negative words to create fear
Fear is the strongest emotion that can cause someone to react is fear. Negative words perform 30% better than positive words. These include:
• No way
• By no means
• No one You can also use avoid, stop, or don’t in your titles to increase interest.
To have the best content, you have to realize that a title is an essential part of an article. It is like a door that should wide open and welcoming. If it is shut, you risk losing prospects. Besides grabbing attention, its primary focus should remain delivering values. Focus always to provide your audience with new information to educate.
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